May 1, 2012
Why you should stop cold-brewing, and use the Japanese Iced Coffee Method.

First of all, let me say that I am predisposed towards iced coffee.  My grandfather- who I idolize still- drank iced coffee starting at about 10am, and all day during the summer.

That said, iced coffee has something of a bad name among coffee aficionados.  Hot coffee is seen as the natural way of drinking coffee, and iced coffee is thought of as something of an abomination; a way people choke down caffeine during the summer, or a way to make chilly coffee-ice-cream-tasting drinks and sip them with straws out of plastic cups.

I must say that early in my coffee years, I shared the idea that iced coffee was somehow “less than” hot coffee.  At that time, we used whatever coffee we had at the end of the day in the urn, put it into a pitcher, and that became the iced coffee for the next day.  Later on, we began using the toddy system to make cold-brew iced coffee, which at least had the benefit of not being sour like the day-old iced coffee was.  Both were low-end, dead, and without aromatics.  That’s just how iced coffee is, right?

Turns out, that’s wrong.  When I went to Japan for the first time in 1994, I had iced coffee that was COMPLETELY DIFFERENT.  Bright and clear, it had a vibrant, refreshing quality that contrasted starkly with the leaden, low-end iced coffee I was used to in the U.S.  And best of all, the aromatics that I was used to smelling in hot coffee, I could taste in iced coffee.  How was this possible?

I puzzled over it for years.  Finally, I developed a relationship with Hidetaka Hayashi, who is a kind of specialty coffee idol in Japan.  One of the first questions I asked Mr. Hayashi was how iced coffee was different in Japan.  He taught me a lot over the years, but the thing I figured out was this: many of the iced coffee processes I liked the best brewed coffee hot, then chilled the coffee INSTANTLY by brewing right onto ice.  The dilution from the melting of the ice can be taken account in the brew recipe, leading to proper strength and maximum happiness.

Coffee dripped over ice

Why is this important? Why is this better than cold brew?  Well, it has to do with solubility, volatility, and oxidation.

Solubility is the ability of substances to dissolve, in our case, in water.  Coffee has soluble constituents; that’s why we can run water through it and the water becomes a solution of coffee solubles and water, creating the beverage we call “coffee”.  Now the thing about solubility is this: substances are generally more soluble at higher temperatures and less soluble at lower temperatures.  This is why sugar dissolves very slowly in cold water but very quickly in hot water.  When we brew coffee, we use hot water to dissolve the coffee solids out of the coffee grounds and into the water, and as we know this happens best at 195-205 degrees Fahrenheit.  You can try to use cooler water, but this means that the coffee will dissolve incompletely; many of the soluble substances in coffee won’t make it out of the grounds and into the water.  This is what happens in cold brew: the technique tries to make up for the relative insolubility of coffee at cold-water temperatures by brewing for a long, long time.  This creates the illusion that you have made coffee- the resulting liquid is dark and tastes something like coffee- but many of the coffee solubles have never made it out of the grounds and into the liquid.  Cold-water brewing has a way of deadening flavor, since the elusive and charming elements of flavor that make coffee special never get dissolved into the brew, and remain in the coffee grounds, which get thrown away.

Next: volatility.  In contrast to solubility- the ability of materials to dissolve- volatility is the ability of substances to turn into vapor, and be transported through the air.  Volatility also increases with temperature: that’s why hot coffee is so aromatic.  Problem is, when you’re smelling coffee, it’s losing its aromatics to the air.  Cooling the coffee quickly, though, reduces volatility dramatically.  This effectively locks the ephemeral volatiles (like floral and fruit notes) into solution until the coffee is warmed again.  This happens on the coffee’s way down your throat (sorry to get graphic here), which sends a punch of beautiful volatile aromatics through your retronasal cavity to your olfactory receptors.  And that explains the olfactory-flavor punch of brewed-hot-quickly-cooled Japanese-style iced coffee.

What about oxidation? Oxidation in food is generally bad news: oxygen has a habit of monkeying with oils to make them taste horrible, a phenomenon also known as rancidification.  You know that funky taste of an unclean coffee hopper or french press screen?  That’s oxidized coffee oils.  Coffee kept warm takes on these same flavors, since oxidation happens much more quickly at high temperatures.  This is another reason why cooling coffee quickly after brewing is essential.  Don’t even get me started about chlorogenic acid degradation to quinic acid- which also happens quickly at high temperatures and causes sour bitterness. 

So the science tells us: to fully extract flavor? Brew hot.  To protect flavor and prevent development of off-flavors? Cool instantly.  And what does the method I adapted from Mr. Hayashi’s do?  BREW HOT AND COOL INSTANTLY.

Have I convinced you yet that the Japanese iced coffee method is the definitive way to make iced coffee?  I hope so.  I also hope you enjoy this summer.

aizu kohii

April 4, 2012
On How Women Basically Invented Specialty Coffee

 In 1978, Erna Knutsen was giving a speech at a coffee conference in Montreuil, France on the concept of special coffees coming from special places; drawing a link between the idea of terroir and coffee.  The term she coined during that speech was “Specialty Coffee”, which gave a name and an identity to our movement.  Ms. Knutsen’s company served as a model for every specialty coffee importer who followed her, and Knutsen Coffees still does business today.

As I followed the news about the lack of women speakers at the Nordic Cup, and the disproportionately low number of women speakers in other conferences in coffee, I reflected on the women who I have looked up to my entire career.  As I read Barista magazine’s excellent profile of three women I admire- Sarah Dooley, Laila Ghambari and Anna Gutierrez, I was reminded of many other women I’ve admired in this industry.  And then I read Sarah Allen’s blogged editorial on why she thinks we need to keep the focus on women:

“I think folks who attend all the trade shows and conferences, who head companies, plan events, and who are leaders in this industry forget sometimes how important it is for the majority of people in the industry—the people who aren’t as physically connected to our community as they might be—to see the strong women we have in our industry celebrated.”

And I found myself agreeing with her.  So I figured I would write a blog post I’ve wanted to write for some time now- celebrating the women who I’ve looked up to- who’ve basically created the industry we are so lucky to work in.

Pretty much every coffee professional I learned from in the 80s and 90s mentioned being mentored by Mary Williams.  I never met Ms. Williams myself, but I can’t count the number of cuppers I look up to who learned to taste coffee from her when she worked as a coffee importer.   She went on to be the Vice President of Coffee for Starbucks, and through that job had probably the biggest influence on the growth of specialty coffee in the 90s than anyone in the world.  No matter what you think of Starbucks today, the model of Starbucks as a coffee company has in many ways defined what it means to be a coffee company.  And much of that came from Mary Williams.

When I was coming of age as a cupper in the late 1990s, there was nobody I looked up to in the industry more than Lindsey Bolger.  Lindsey was a legend to me- a generous, skilled coffee taster who was leading Batdorf and Bronson’s coffee program with fearless dedication to cutting-edge quality.  Lindsey was a hero to me- a coffee craftsperson, deeply knowledgeable and confident; who was pioneering a new type of coffee buying she called “relationship coffee”.  I wanted to be just like her.  Lindsey laid the groundwork for what would later be called Direct Trade, a concept that others and I got credit for. 

These days, there is pretty much no better coffee buyer than Christy Thorns, of Allegro Coffee.  Christy quietly goes about her business as one of the most powerful and influential buyers in specialty coffee, with an amazing amount of acumen, tasting ability, and intelligence.  While other coffee buyers spin their wheels and make noise, Christy- without any fuss- basically makes it obvious to anyone who’s paying attention that she’s the best there is. 

A few years ago, while posting on the Roasters Guild discussion board, I wound up exchanging emails with Trish Rothgeb, who was then roasting coffee in Norway.  Even though we were peers, I came to know Trish as a kind of coffee veteran- who was roasting coffee when I was still a kid pulling barista shifts.   As it turned out, Trish was also a coffee thinker, and she defined our generation of coffee when she wrote her seminal article for the Flamekeeper on the new way of thinking about coffee and flavor.  She applied a postmodernist feminist term- “Third Wave”- to this new generation of coffee professionals- and wound up creating the name that would define us.  Today, Trish continues to lead- as a coffee teacher, thinker, questioner and creator.  Scratch the surface of many of the things that are interesting or meaningful in specialty coffee, and you’re likely to find evidence of Trish’s genius.

In 2003, the first Southeast Barista Competition- perhaps the first true regional barista competition in the United States- was presided over by Cynthia Chang Ludviksen.  I was fortunate to work with Cindy at the time, and saw her take on the idea of barista competitions and make them into something greater, more inclusive, and more impressive than they had ever been. Just a few years later, Cindy became the first permanent Executive Director of the World Barista Competition, an amazing accomplishment.   In the years since then, Cindy has transitioned WBC into WCE- World Coffee Events- and presided over the creation of what seems to be the Olympics of coffee. 

Meanwhile, in the United States, Tracy Ging has been innovating at the SCAA, leading the creation and development of the Symposium, turning the Specialty Coffee Chronicle into an incredible coffee publication, and transforming the SCAA into a truly global organization.  Tracy is whip-smart and visionary, always seeking to take coffee conversations to a different, more inspiring level.  She’s succeeded, and we owe much of our elevated conversation in coffee today to her. 

Every day, I work alongside one of the women I admire most in specialty coffee- Kim Elena Bullock Ionescu.  Kim is one of the most accomplished coffee buyers working today- and her serious coffee expertise is equaled by her unique commitment to the idea that the coffee trade can and must be better for everyone who works in it.  Kim innovated in specialty coffee when she created the first Direct Trade certification system, the groundbreaking CCDTC Transparency Report, and the most formidable and vibrant relationship coffee network in the industry today.  I’ve never seen a buyer who is so adept in working with coffee producers- I’m stunned by her ability to maintain her commitment to coffee quality improvement without ever being adversarial or arrogant.  The coffee farmers Kim works with admire and love her, and the coffees she buys get better every year.  Meanwhile, Kim challenges the coffee industry with her intellect and her strong sense of moral purpose.


I’m already 1000 words into this piece and I’m thinking of the many innovative coffee women I’ve left out- Ellie Matuszak, Lydia Iannetti, Shauna Alexander-Mohr, Eileen Hassi, and so many more.  My point, though, is that since the beginning of specialty coffee, women have been founders, innovators, creators, and thinkers.   I was first hired into coffee by a woman, and have had coffee bosses and mentors my entire coffee career.  I think of specialty coffee as being an industry created, perfected and reinvented by women (and some men, too).  So, I want to express my gratitude , recognition, and admiration.

February 29, 2012
Great coffee as a force for peace in the world.

So, as I was working the bar at TED this week, a customer said- with tongue in cheek- “what war-torn country is this coffee from?”  I was quiet before responding (a rarity for me), but I realized that his smartaleck remark had a point- we had been serving coffee from Rwanda, Burundi, Bolivia, and Peru; all places which have appeared in the news as places of conflict or political chaos.  

I began to reflect out loud my experiences in these places- something you can get away with at TED.  I made my first trip to Rwanda in 2004, and on that trip I met people for whom the tragedy of the mid-90s was still very alive in their hearts and minds.  As I made return trips, I heard again and again from Rwandans that the act of working together in diverse cooperatives was a way to both heal from the tragedy of the past and prevent its happening again in the future.  

I feel like one thing that we’ve learned as a species is that when we work alongside one another, we form a bond that makes political and cultural differences fade.  

Another thing we’ve learned is that making great coffee takes hard work, sustained over time.  Coffee takes years to mature, and months to harvest, prepare, and export.  Every coffee is a labor of many hands- either a number of farmers working cooperatively, or employees on a farm working together on a shared goal.  Often, dry-millers and exporters are culturally and politically different than farmers, but all need to work closely together in order to do coffee well, and need to work closely and cooperatively if the coffee has any chance of being great.  

The best and most powerful coffee chain- from a mutual respect and cooperation perspective- is one that is diverse, mutually committed, and mutually supportive.  While not all great-coffee chains reflect these characteristics, many do.  A number of the coffees we’re serving at TED reflect exactly this kind of long-term, diverse, committed coffee relationship, that has resulted in a stable economic entity in its own community.  

It was a conversation I enjoyed, and it reminded me of some of the things I love most about coffee.

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